Self Association Effect in Working Memory Binding

Collaborator: Dr. Ark Verma; assisted by Mr. Irfan Ahmed

Socially salient stimuli, like self referent ones, manifests perceptual advantages in processing efficiency relative to less-salient stimuli.
This has been fairly well established across modalities of attention, perception, memory, decision making etc, however rarely beyond simple shape-label matching tasks.
Here, in an orthogonal task, we sought to exxamine if implicit social saliency of stimuli induced from association with social labels facilitates advantages in processing features like shape-identity or location or both in Working Memory binding.

The temporary report, as selected for ACCS 2022, can be found in the PDF file here.